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The Fremont Public Association, Seattle nonprofit

YWCA, non-profit in Seattle

The Healthy Aging Partnership, nonprofits for elderly

Municipal League of King County, Seattle nonprofit

The Kenney Presbyterian Retirement Community, nonprofit services for seniors

The University of Washington Office of Development, non-profit in Seattle

Odessa Brown Children Clinic, nonprofit service for children

Washington Association of Housing and Services for the Aging, Seattle non-profit for senior services

The Children's Museum

Neighborhood House

Work for Other Great Clients, nonprofit organization s in Seattle

Case Study: Municipal League of King County

The client: The Municipal League of King County, a non-partisan public interest group working to enhance responsible government and improve citizen civic participation.

The objective: Hired Moore Ink. to publicize its annual candidate ratings for the 2001 September primary election.

The strategy: Leverage the League’s 90-year history and positive reputation by building anticipation among the media for the ratings to generate stories and op-eds.

The tactics: Since March 2000 and continuing today, Moore Ink. has served as chief strategist and implementer of comprehensive marketing and promotional efforts including:

  • Targeted specific reporters and editors with advance notification of the ratings release
  • Emailed and mailed a comprehensive, professionally written news release to targeted publications
  • Followed up the release with phone calls, facilitated interviews with the League’s president and executive director, and wrote and pitched a League op-ed column

The results: Publicity in 2000 consisted of one small article in The Seattle Times. Moore Ink.’s efforts in 2001 produced op-eds in The Seattle Times and Puget Sound Business Journal and 17 news articles in four daily and eight weekly newspapers, including the Times, Seattle P-I and Eastside Journal.